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The pandemic reinforced which content — Paid, Earned, Shared, Owned (PESO) — you should be prioritizing. Are you?
The pandemic reinforced which content —  Paid, Earned, Shared, Owned (PESO) — you should be prioritizing. Are you?

The pandemic reinforced which content — Paid, Earned, Shared, Owned (PESO) — you should be prioritizing. Are you?

Source: Spin Sucks The pandemic created many challenges for some brands and content creators that rely solely or mostly on third parties for their storytelling and production work. This, despite the absolute necessity for organizations to invest in strong owned…

Want to create a culture that embraces creative feedback? Start with shared agreements.
Want to create a culture that embraces creative feedback? Start with shared agreements.

Want to create a culture that embraces creative feedback? Start with shared agreements.

Houston branding expert Robin Tooms recently shared this Fast Company article on LinkedIn and I found it rich with great advice on how to better deliver and accept feedback on creative work.   The article is great for teams looking to hone…

Hate groups co-opted Finland’s brand identity – here’s how the country can reclaim it
Hate groups co-opted Finland’s brand identity – here’s how the country can reclaim it

Hate groups co-opted Finland’s brand identity – here’s how the country can reclaim it

Somehow I missed this 2014 Fast Company article about how Finland’s most well known icon, a crowned lion brandishing a sword, was co-opted by an extreme right-wing white nationalist group, despite me being both a Fast Company subscriber, and a…

Inbound Marketing vs. Outbound Marketing – how balanced is your marketing mix?
Inbound Marketing vs. Outbound Marketing – how balanced is your marketing mix?

Inbound Marketing vs. Outbound Marketing – how balanced is your marketing mix?

“We need to stop interrupting what people are interested in & be what people are interested in.” – Craig Davis, chief creative officer, J. Walter Thompson Worldwide Marketing history is paved with one-way interruptive experiences – also known as outbound marketing:…

What’s Driving Your Website Traffic? 6 Steps to Create a Website Dashboard
What’s Driving Your Website Traffic? 6 Steps to Create a Website Dashboard

What’s Driving Your Website Traffic? 6 Steps to Create a Website Dashboard

Do you know what’s driving spikes in your website traffic? Or increases in website sales or donations? You probably get the same questions other marketers do from colleagues or executives: “Did that PR launch drive website visits?” “Did we see…