“We need to stop interrupting what people are interested in & be what people are interested in.” – Craig Davis, chief creative officer, J. Walter Thompson Worldwide Marketing history is paved with one-way interruptive experiences – also known as outbound marketing:…
The Power of Great Headlines
I saw this on a sign outside an auto shop: We Fix $99 Brake Jobs. It doesn’t always take a lot of words to justify your higher prices or to solidify your position in the marketplace versus your competitor’s.
The difference between good ads and great ads
Good brands are built on the backs of information, facts, history, and rational messaging. Great brands are built on the backs of inspired people, shared emotional connections, changing history, and driving new cultures. Good advertising and great advertising are defined…
The power of headlines and slogans
I was driving down the road the other day when I saw a sign outside an auto shop that read: “We fix $99 brake jobs.” I admit that when it comes to car service, I am nauseous whenever I…
Turbulent times for advertising – barf bags now feature ads
According to a recent USA Today article, US Airways plans to open up advertising opportunities on its air-sickness bags. I realize airlines are trying to squeeze every penny they can in this new age of thinner margins and increasing competition.…
Advertising is not journalism. But Newark wants you to think it is.
The City of Newark couldn’t seem to get good press for its activities and policies. So it’s buying good coverage for a year from a community newspaper. Most would agree that paid coverage that features a controlled message is considered advertising.…