“We need to stop interrupting what people are interested in & be what people are interested in.” – Craig Davis, chief creative officer, J. Walter Thompson Worldwide Marketing history is paved with one-way interruptive experiences – also known as outbound marketing:…
Mobile Marketing – Getting Beyond “We Need An App!”
This blog post highlights mobile questions facing both companies and charities alike. Mobile Apps Everyone wants to talk about mobile apps. Everyone wants an app. Hell, I want an app. Apps are sexy. Unfortunately, app revenue stats are not easy…
Keys to marketing success – hint: it’s not talking
My good friend, and oftentimes marketing and business development mentor, Eric Fletcher, (Twitter:@ericfletcher) chief marketing officer for McGlinchey Stafford law firm, recently penned an insightful blog post, “The Discipline of Listening vs. The Art of Messaging.” In it, he challenges marketers’…
A Promotional Product is not a Marketing Strategy
Several years ago, I was hired for a full-time position handling marketing for a company. One of the executives asked me to develop a marketing plan for the organization, so I asked for the business plan, to which he responded,…
Corporate messaging between the lines
Jack Welch, former CEO of GE, is rumored to be interested in purchasing the Boston Globe newspaper from the New York Times Co. Here is what the AP reported as the New York Times Co.’s position: “The Times Co. has…
How does your brand look, feel, and smell?
I was at the mall today with my wife and 8-month-old, shopping for some clothes for the little one now that the weather is cooling off. I had a Macy’s gift card and remembered that I needed some new cologne…
Grocery stores missing huge opportunity for stronger customer relationships
Every time I visit the local Kroger grocery store, I swipe a card that looks like this to save a few pennies on various items in the store. In return, the store has a record of everything I purchase every time…
The power of headlines and slogans
I was driving down the road the other day when I saw a sign outside an auto shop that read: “We fix $99 brake jobs.” I admit that when it comes to car service, I am nauseous whenever I…
The irony of Donald Trump’s board game
Anyone else notice how Trump’s board game centered around real estate deals doesn’t include the possibility of bankruptcy? Ironic?