I think everyone should spend time waiting tables. And not at one of those restaurants where the waiters and waitresses show up and ask, “Do you know what you want to drink?” and “Are you ready to order?” And not…
The Power of Great Headlines
I saw this on a sign outside an auto shop: We Fix $99 Brake Jobs. It doesn’t always take a lot of words to justify your higher prices or to solidify your position in the marketplace versus your competitor’s.