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The pandemic reinforced which content — Paid, Earned, Shared, Owned (PESO) — you should be prioritizing. Are you?
The pandemic reinforced which content —  Paid, Earned, Shared, Owned (PESO) — you should be prioritizing. Are you?

The pandemic reinforced which content — Paid, Earned, Shared, Owned (PESO) — you should be prioritizing. Are you?

Source: Spin Sucks The pandemic created many challenges for some brands and content creators that rely solely or mostly on third parties for their storytelling and production work. This, despite the absolute necessity for organizations to invest in strong owned…