A couple years out of college, while working as an account executive at an Arizona public relations/public affairs firm, I helped spearhead a public relations campaign related to the first proposed and privately built toll road in Arizona (the project…
Corporate messaging between the lines
Jack Welch, former CEO of GE, is rumored to be interested in purchasing the Boston Globe newspaper from the New York Times Co. Here is what the AP reported as the New York Times Co.’s position: “The Times Co. has…
Speaking metaphorically … works
The greatest thing by far is to be a master of metaphor. It is the one thing that cannot be learned from others; it is also a sign of genius, since a good metaphor implies an eye for resemblance. –…
Advertising is not journalism. But Newark wants you to think it is.
The City of Newark couldn’t seem to get good press for its activities and policies. So it’s buying good coverageĀ for a year from a community newspaper. Most would agree that paid coverage that features a controlled message is considered advertising.…