In the late ’90s, I read “The 22 Immutable Laws of Branding” by the daughter-father duo, Laura Ries and Al Ries. It was the first and most formative book I read on branding. Soon after, my title changed to Brand Manager — a…
Bigger titles doesn’t mean bigger or better ideas
I will never forget when everything changed for our team. When I first started building our multimedia marketing and storytelling team, and we were planning our annual alumni leadership conferences, I came up with the themes and ideas for how…