Source: Spin Sucks The pandemic created many challenges for some brands and content creators that rely solely or mostly on third parties for their storytelling and production work. This, despite the absolute necessity for organizations to invest in strong owned…
I think everyone should spend time waiting tables. And not at one of those restaurants where the waiters and waitresses show up and ask, “Do you know what you want to drink?” and “Are you ready to order?” And not…
I will never forget when everything changed for our team. When I first started building our multimedia marketing and storytelling team, and we were planning our annual alumni leadership conferences, I came up with the themes and ideas for how…
Houston branding expert Robin Tooms recently shared this Fast Company article on LinkedIn and I found it rich with great advice on how to better deliver and accept feedback on creative work. The article is great for teams looking to hone…
Somehow I missed this 2014 Fast Company article about how Finland’s most well known icon, a crowned lion brandishing a sword, was co-opted by an extreme right-wing white nationalist group, despite me being both a Fast Company subscriber, and a…
“We need to stop interrupting what people are interested in & be what people are interested in.” – Craig Davis, chief creative officer, J. Walter Thompson Worldwide Marketing history is paved with one-way interruptive experiences – also known as outbound marketing:…
I saw this on a sign outside an auto shop: We Fix $99 Brake Jobs. It doesn’t always take a lot of words to justify your higher prices or to solidify your position in the marketplace versus your competitor’s.
Several years ago, a student carrying a rifle and wearing a Fred Flinstone mask at St. John’s University in Queens was subdued by another student and a security officer. The school immediately went on lockdown and text messages were sent to…
A couple years out of college, while working as an account executive at an Arizona public relations/public affairs firm, I helped spearhead a public relations campaign related to the first proposed and privately built toll road in Arizona (the project…
Do you know what’s driving spikes in your website traffic? Or increases in website sales or donations? You probably get the same questions other marketers do from colleagues or executives: “Did that PR launch drive website visits?” “Did we see…