The following is the introduction to an article I received on keeping your writing in the active voice: “Eliminating Passive Writing in Your PR Articles Over the past year our editorial department has constantly been reviewing the most common mistakes…
The irony of Donald Trump’s board game
Anyone else notice how Trump’s board game centered around real estate deals doesn’t include the possibility of bankruptcy? Ironic?
Verbs optional
A French author’s new book without verbs and a clever PR funeral event in its honor. No verbs in the Wall Street Journal article. No verbs in my blog. Just lonely adverbs and endless flowery descriptors of passive subjects between…
How you know your brand is successful
Apparently, several parents named their kids “ESPN,” though I doubt they’ll be granted rights to the brand logo. This leaves me with two questions: 1. Will any of them name their second child ESPN2? 2. Do you want to name…