So a bunch of people have visited your Facebook page. They clicked Like. Now you have a bunch of Facebook Fans. Maybe you’re even getting a bunch of new traffic to your website from Facebook. And now the questions are…
The Hitchhiker’s Guide to Tracking Website Engagement
In Douglas Adams’ “The Hitchhiker’s Guide to the Galaxy,” a computer known as Deep Thought spent seven and a half million years contemplating the great Question of Life, the Universe and Everything. Seventy-five thousand generations passed before Deep Thought revealed…