The branding genius of Mr. Happy Crack in a seemingly boring industry

With brilliant marketing and a fresh, hip image,this foundation repair business is quickly making a name for itself as an up and coming franchise. People are actively seeking to purchase hats, umbrellas, shirts and other paraphernalia featuring the company’s mascot/logo “Mr. Happy Crack, and many of its customers are demanding that they receive such items with their service. Now that is brand evangelism.

Check out this Wall Street Journal article on the company.