So a bunch of people have visited your Facebook page. They clicked Like. Now you have a bunch of Facebook Fans. Maybe you’re even getting a bunch of new traffic to your website from Facebook. And now the questions are…
The Hitchhiker’s Guide to Tracking Website Engagement
In Douglas Adams’ “The Hitchhiker’s Guide to the Galaxy,” a computer known as Deep Thought spent seven and a half million years contemplating the great Question of Life, the Universe and Everything. Seventy-five thousand generations passed before Deep Thought revealed…
Keep the Content Beast Fed by Scaling Your Brand Storytelling
Your website, social media presences, and other marketing and communications channels are like teenagers – they’re always hungry. “What’s for breakfast?” “What’s for lunch?” “What’s for dinner?” “I need a snack.” “Where’s the dessert?” You feed them, then they burn…
The Most Important Social Media Strategy
One of the most frequent questions I get regarding social media strategy when I present at industry events or conferences is “What one piece of social media advice you would give to brands?” And I always give the same answer.…
Mobile Marketing – Getting Beyond “We Need An App!”
This blog post highlights mobile questions facing both companies and charities alike. Mobile Apps Everyone wants to talk about mobile apps. Everyone wants an app. Hell, I want an app. Apps are sexy. Unfortunately, app revenue stats are not easy…
The difference between good ads and great ads
Good brands are built on the backs of information, facts, history, and rational messaging. Great brands are built on the backs of inspired people, shared emotional connections, changing history, and driving new cultures. Good advertising and great advertising are defined…
Why Tiger Woods’ apology was not as good as his golf game
Tiger Woods just finished delivering his apology statement, asking for forgiveness for his infidelities and letting down his family and fans. Generally, the content of the speech was good. He apologized thoroughly and took responsibility for his actions. He admitted…
Keys to marketing success – hint: it’s not talking
My good friend, and oftentimes marketing and business development mentor, Eric Fletcher, (Twitter:@ericfletcher) chief marketing officer for McGlinchey Stafford law firm, recently penned an insightful blog post, “The Discipline of Listening vs. The Art of Messaging.” In it, he challenges marketers’…
Bookstores deserve a stimulus package, from readers
In a post titled “A Bookstore Stimulus Package?” in the Freakonomics blog on the New York Times Web site, Stephen J. Dubner highlighted a plea from the president of the Author’s Guild to its members to “mount a book-buying splurge”…
It’s not my fault! Sound familiar? Probably, but it’s bad crisis management.
An article in today’s New York Times titled “Where the Fingers Are Pointing” opens with this line: “When money managers make good investments, they are happy to take credit for brilliance. When they make bad investments, they would rather the…