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The Hitchhiker’s Guide to Tracking Website Engagement
The Hitchhiker’s Guide to Tracking Website Engagement

The Hitchhiker’s Guide to Tracking Website Engagement

In Douglas Adams’ “The Hitchhiker’s Guide to the Galaxy,” a computer known as Deep Thought spent seven and a half million years contemplating the great Question of Life, the Universe and Everything. Seventy-five thousand generations passed before Deep Thought revealed…

Keep the Content Beast Fed by Scaling Your Brand Storytelling
Keep the Content Beast Fed by Scaling Your Brand Storytelling

Keep the Content Beast Fed by Scaling Your Brand Storytelling

Your website, social media presences, and other marketing and communications channels are like teenagers – they’re always hungry. “What’s for breakfast?” “What’s for lunch?” “What’s for dinner?” “I need a snack.” “Where’s the dessert?” You feed them, then they burn…

Why Tiger Woods’ apology was not as good as his golf game
Why Tiger Woods’ apology was not as good as his golf game

Why Tiger Woods’ apology was not as good as his golf game

Tiger Woods just finished delivering his apology statement, asking for forgiveness for his infidelities and letting down his family and fans. Generally, the content of the speech was good. He apologized thoroughly and took responsibility for his actions. He admitted…