Web Video - a powerful tool for marketing, PR, and advertising The Internet is no longer a static medium. The combination of faster broadband access, television watchers spending more time online, and easy accessibility of production tools has helped facilitate the explosion of the Web video industry. According to marketing research consultancy Ipsos Insight, "online video activities are outpacing the growth in popularity of other digital media." In its "Face of the Internet 2006" study of Internet and technology trends, Ipsos found that "well over one-third of recent Internet users (36%) have watched a TV show or other video stream online, compared to 28% at the end of 2005, while three-quarters of these adults have done so in the past 30 days." According to the company's press release announcing the survey results, "it appears that online video activities seemingly have taken over the torch as the driving force in the next stage of digital media’s growth, having a profound impact on the way consumers access and view video content around the world." Text alone is no longer enough to capture attention and engage Web site visitors. Web video adds a personal and dynamic dimension to your brand identity. It creates a personal connection between you and your prospects, customers, and other important audiences. It engages viewers on a whole new level. Uses for Web Video: Online ads Talking head introductions Mini Web site commercials Public relations messaging Speeches and presentations Short promotional pieces Crisis responses Entertainment segments Product profiles Testimonials Introducing VideoMessenger - your Web video solution Through a partnership with New Vista Video, darbyDarnit can provide you with a full-range of custom Web video services, from giving you the ability to transfer existing video into high-quality Flash video for the Web to filming, editing, and posting newly concepted and produced video content.