I saw this on a sign outside an auto shop: We Fix $99 Brake Jobs. It doesn’t always take a lot of words to justify your higher prices or to solidify your position in the marketplace versus your competitor’s.
Verbs optional
A French author’s new book without verbs and a clever PR funeral event in its honor. No verbs in the Wall Street Journal article. No verbs in my blog. Just lonely adverbs and endless flowery descriptors of passive subjects between…