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The pandemic reinforced which content — Paid, Earned, Shared, Owned (PESO) — you should be prioritizing. Are you?
The pandemic reinforced which content —  Paid, Earned, Shared, Owned (PESO) — you should be prioritizing. Are you?

The pandemic reinforced which content — Paid, Earned, Shared, Owned (PESO) — you should be prioritizing. Are you?

Source: Spin Sucks The pandemic created many challenges for some brands and content creators that rely solely or mostly on third parties for their storytelling and production work. This, despite the absolute necessity for organizations to invest in strong owned…

Keep the Content Beast Fed by Scaling Your Brand Storytelling
Keep the Content Beast Fed by Scaling Your Brand Storytelling

Keep the Content Beast Fed by Scaling Your Brand Storytelling

Your website, social media presences, and other marketing and communications channels are like teenagers – they’re always hungry. “What’s for breakfast?” “What’s for lunch?” “What’s for dinner?” “I need a snack.” “Where’s the dessert?” You feed them, then they burn…