darbyDarnit!

Speaking

From conferences to clubs to universities, Petri has spoken to groups ranging from small classrooms to hundreds at national conferences on subjects ranging from brand marketing, storytelling and issues/crisis management to social media and mobile marketing to website and digital strategy.

Previous speaking engagements have included:

2015 Raise Your Hand Texas Campus to Capitol presentation

Nonprofit Technology Enterprise Network (NTEN) 2016 – “Legislative Issue Advocacy on a Digital-First Battlefield”

Raise Your Hand Texas Campus to Capitol Conference 2015 – “Brand Storytelling for Public Schools”

Petri presenting and throwing ties

Magnolia ISD Teacher & Paraprofessional of the Year Awards Keynote 2014 – “Inspiring Educators”

Amarillo ISD Leadership Meeting 2016, Capitol Area School Public Relations Association (CASPRA) 2015, Texas Association of School Administrators (TASA) Region 17 Meeting 2015,  Raise Your Hand Texas Leadership Symposium 2014 – “Winning Hearts & petri PRSA presentation photoMinds Through Branding, Storytelling, and Community Relations

Cy-Fair ISD Rigor, Relevance, Relationships (RRR) Conference 2014 – “Branding, Narrative & Community Engagement”

Public Relations Society of America Vocus presentationHouston Chapter 2012, Vocus Users National Conference 2013 and Big Brothers Big Sisters National Conference 2014 – “Brand Storytelling & the New Media Relations – user-generated content, mobile handhelds, and the cloud at the Olympics”

Make-A-Wish National Conference 2012 – “Real-Time Issues/Crisis Management in the Digital Age”

SXSW social ROI panelSouth By Southwest 2012 – “What’s so BLEEPING Hard About Social ROI?” panel

South By Southwest 2011 – “Social Media for Social Good” panel with representatives from Facebook, Twitter, YouTube, Foursquare, and March of Dimes

Useful Social Media Corporate Social Media Summit 2011 – “Social Media Engagement & Brand Storytelling” with representative from Sony Electronics

Vocus Users National Conference 2011 – “Facebook Fan Engagement” panel with One woman panelrepresentatives from AEG Live and California Wine Club

Sam Houston State University 2011 and 2012 – “Social Media Marketing & Public Relations” (PRSSA Club) and “Using Market Research & Analytics to Move from Promotion to Engagement” (consumer marketing classes)

Cy-Fair ISD Rigor Relevance Relationships conference presentation

Houston Women Business Executives Club 2010 – “Social Media 101″ and “Intro to the Make-A-Wish Foundation”

EVO Conference 2010 – “Make-A-Wish Foundation Brand & Digital Strategy”

One Woman Conference 2009 – “He’s Just Not That Into You” panel

Rice University 2008 – “Hacks, Flacks & Spin Doctors – and the Real PR”

University of Houston 2002 – “Everything I Know About Advertising & PR, I Learned From Being a Waiter”

 

 

American Advertising Federation 1999 – “Arizona Center for the Blind & Visually Impaired Campaign Case Study”

Ottawa University 1998 – “Corporate Ethics in Public Affairs”

University of Phoenix 1997 – “Crisis Management 101”

 

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