  |
 |
|
|
|
darbyDarnit NewsNews Release FOR IMMEDIATE RELEASE Houston PR Professional Joins Formal National Network of PR Firms - PRConsultants Group partners on several Fortune 500 accounts - HOUSTON, TX (January 2008)Houston public relations firm darbyDarnit recently joined PRConsultants Group (PRCG), a group of PR and marketing specialists across the country that services the needs of national accounts in local markets. darbyDarnit serves as the exclusive PRCG member from the Houston market. PRConsultants Group has representatives in every state in the country. It represents a wide range of client companies across industries. Some of PRCGs national clients have included Barnes & Noble.com, Blockbuster, 7 Eleven, Ruths Chris, Cold Stone Creamery, Cabot Creamery, Audi, Labatt USA, MADD, and Wal-Mart. Petri Darby, APR, chief darn officer of darbyDarnit, was approached by representatives of the PRConsultants Group who were looking for a new member firm in Houston. Darby joined the group and attended the PRConsultants Group national conference in La Jolla, California, in mid-January. "An increasing number of major companies are receptive to the benefits offered by virtual PR firms that offer tailored, fluid client teams made up of senior professionals whose rates are competitive with mid-to-large agency rates," said Darby. Through the PRConsultants Group, small public relations businesses are quickly becoming a force in the industry and are competing for and winning large client accounts. The initial concept for PRConsultants Group was introduced in 1995 by Karen Raskopf, now senior vice president of corporate communications for Blockbuster, Inc. While working at 7-Eleven, Raskopf needed PR support in multiple markets and Raskopf saw an opportunity to create an informal account team of seasoned communications professionals in different cities without having to pay large agency rates. When Raskopf joined Blockbuster, she brought the national PR teaming approach with her. "The network has been invaluable," Raskopf said. "Thanks to each person's local knowledge, media relationships and expertise, our messages are carefully fine tuned to appeal to our specific markets. Its success is a positive reflection of the professionals involved." The formal PRConsultants Group was founded by three PR specialists based in Las Vegas, San Diego and Phoenix. ALL darbyDarnit NEWS RELEASES
|
| |||||||||||||||||||||
 |
| |||||||||||||||||||||||
|
|
|