darbyDarnit News
News Release
FOR IMMEDIATE RELEASE
darbyDarnit Introduces MediaRoom Through Partnership With PRNewswire
- Journalists expect company Web sites to provide key information for media -
HOUSTON, TX (June 2007)darbyDarnit Public Relations recently started offering companies a new online newsroom solution, hosted
by PR Newswire, that can be controlled by the client and is designed to look like the rest of the Web site. Recent studies have revealed that
nearly 100 percent of reporters begin their research of a company on the Internet and expect companies to provide quick and easy access to
key information, such as media contacts, news releases, story ideas, downloadable images, community relations information, fast facts, and
more.
"The Web already represents a strong channel through which companies can initiate and build relationships with key audiences, including the
media," said Petri Darby, APR, president of darbyDarnit. "Despite that fact, many companies have not leveraged the power of online newsrooms
to benefit their organizations. I believe that PR Newswire offers the most comprehensive and cost-effective solution for corporations looking
to boost their online presence in this respect and I am excited to bring this product to clients and prospects."
The PRNewswire Mediaroom is available in two formats, either Strategist or Communicator, and range in price from approximately $5,000 to
approximately $8,000, with additional a la carte offerings. To compare the two options, visit the
online Flash demo of the MediaRoom product
Contact darbyDarnit at (713) 724-9917 or pdarby@darbyDarnit.com to schedule a free
demonstration of MediaRoom.
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Media Contact
Petri Darby, APR
direct: (832) 864-7213
cell: (713) 724-9917
pdarby@darbyDarnit.com

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