On-Camera Media Training darbyDarnit will arrange for a veteran journalist and accomplished public relations professional who has trained hundreds of men and women to be more confident and comfortable in media interview situations to train your executives and/or spokespersons. He provides a hands-on approach consisting of interactive, videotaped training that helps clients understand and master: How to remember your organization's key messages and simplify them into powerful, concise sound bites The art of "bridging," getting your key messages across clearly and repeatedly no matter what questions a journalist asks How to look comfortable and confident in front of the cameras When it is appropriate to turn down an interview and when it is a major mistaketo do so The tricks journalists use during interviews to get the juicy stuff you don't necessarily want to discuss Today's media environment is full of both conflict and cooperation. Journalists have the job of finding and telling stories. They rely on newsmakers to provide information and newsmakers rely on journalists to be fair and balanced in their reporting. A great deal can be accomplished through a positive relationship with the media. A little media training can teach you to project a good image on television, radio or in print interviews - and that can help your business. If you devote the time and energy to properly preparing for an interview and master the art of subtly controlling the discussion, you will hammer home your key messages. The result will be a credible third party endorsement that is more potent than the slickest advertising campaign. However, if you fail to properly prepare or misjudge the intentions of a journalist, you can severely damage your organization's most valuable asset: its reputation. In worst cases, botched interviews have swept organizations into crisis management mode. Contact us today to talk about arranging on-camera media training for your executives and/or spokespersons: phone: (713) 724-9917 pdarby@darbyDarnit.com