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darbyDarnit - Journalists start their research with the Internet
Nine out of ten journalists begin their research of businesses by getting on the Internet. And the overwhelming majority do not find what they need on
company Web sites. That's why an online newsroom is not only important, but an essential element for every corporate Web site. darbyDarnit
Public Relations is working with PR Newswire to provide you with a comprehensive and powerful resource center for the media to benefit your
outreach and marketing efforts.
Introducing MediaRoom - Your turnkey online newsroom solution
MediaRoom puts you in control of your online media content, so you can be sure that your site’s news and information are always accurate, up-to-date
and accessible to the journalists you care about.MediaRoom allows you to create a dedicated section on your Web site that includes information
journalists need to get their stories written including contact details, news releases, photos, logos, backgrounders, bios, white papers and much
more. All in one place, with easy access, easy downloading and easy navigation. No IT experience is required. MediaRoom is accessible from any desktop.
Manage all content 24/7 instead of waiting for your IT department to upload or modify content for you. Although MediaRoom is hosted by an outside
provider, the design and domain can be branded to be consistent with your existing Web site so the user experience is seamless.
Sample Corporate MediaRooms
Bank of America MediaRoom
Bristol-Myers Squibb MediaRoom
Spherion MediaRoom
Texas Association of Realtors MediaRoom
MediaRoom Communicator
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Standard Elements
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Standard Features
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Welcome Page
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Form Builder
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"Press Contacts" and "Latest Features" box on every page
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Print Page Function
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Organization Overview
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Site-branded Design and Fonts
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Organization Overview (Fact Sheet, Mgmt Bios, CEO Message, Backgrounders, FAQs)
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Vanity URL
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News Releases and archive
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Password-protection of any page
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In The News
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Redirect or External Link of Any Page
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Multimedia Galleries (Images/Video)
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Meta-tag Editor
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Education Center (Case Studies, White Papers, Subject Matter Experts)
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Event Calendar
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Community Affairs
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Online Press Kit
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Get The News (Request Interview Form, Add To Mailing List Form)
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Awards & Honors
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Footer, Header, Legal, Disclaimer Sections
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Dark Page for Crisis Communication
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SUBSCRIPTION FEE: FROM $4,880
MediaRoom Strategist includes all Mediaroom Communicator elements, plus:
- Polls and Surveys
- Site Expansion Package, 5 dark pages that can be used for:
- product launch
- trade show or event press kits
- contests and promotions
- advances, long leads, exclusives
- internal communications
- Urgent news alerts by phone, up to 1,000 per year in U.S., complete with dial-in message recording through password-protected
toll-free numberAppointment Booking Utility for journalists
- Opt-in News Release "push" for first 1,000 recipients
- Podcasts in multimedia section
- Advanced Site Search
- Site Traffic Monitoring
- RSS Feeds for News Releases10-Pack of News Release Content Bins, Each with RSS FeedXML Feed to Post News Releases on Homepage
or Corporate Intranet
SUBSCRIPTION FEE: FROM $7,880
Optional Site Sections and Features Available at an Additional Cost:
- Upload low resolution video files up to 20 MB directly into either MediaRoom Communicator or MediaRoom Strategist, or simply create links
to streaming video hosted elsewhere. Broadcast press pages available for downloadable video in your MediaRoom pages
- Blog Module–integrated with Site Manager– $1,500/yr
- MediaRoom Content Migration – 10 hours of initial content upload–$1,250/yr
- MediaRoom Content Package – 10 uploads per month–$1,250/yr
- Additional programming – $125/hour
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