Do you know what’s driving spikes in your website traffic? Or increases in website sales or donations? You probably get the same questions other marketers do from colleagues or executives: “Did that PR launch drive website visits?” “Did we see…
The Hitchhiker’s Guide to Tracking Website Engagement
In Douglas Adams’ “The Hitchhiker’s Guide to the Galaxy,” a computer known as Deep Thought spent seven and a half million years contemplating the great Question of Life, the Universe and Everything. Seventy-five thousand generations passed before Deep Thought revealed…
Mobile Marketing – Getting Beyond “We Need An App!”
This blog post highlights mobile questions facing both companies and charities alike. Mobile Apps Everyone wants to talk about mobile apps. Everyone wants an app. Hell, I want an app. Apps are sexy. Unfortunately, app revenue stats are not easy…