Professional Experience
Petri Darby, APR, is the president of darbyDarnit, a freelance writing and communications company. He previously served as the sole public relations and corporate communications representative for one of the nation’s leading full-service law firms. He moved to Houston in 2001 to be with his then long-distance girlfriend, now wife, Shannon.
While in Arizona, where he was named by the Phoenix Business Journal as “One of the Valley’s Most Influential,” Petri served as the Brand Manager in the Make-A-Wish Foundation global headquarters. There, he spearheaded three award-winning national ad campaigns, led the Internet teams that helped the Foundation become one of the top non-profit Internet fundraisers, handled national media relations and issues management, and managed the organization’s successful global re-branding effort.
Before that, Petri worked as an account executive at one of Arizona’s premier public relations and advertising agencies developing and implementing crisis management, environmental community relations, advertising and marketing programs for clients spanning nearly every industry.
Petri also was the public affairs director for a statewide higher education advocacy association and gained lobbying experience on the local, state and federal levels. He was the field coordinator for the first successful transit initiative in the Phoenix metro area and has worked on several political campaigns.
Authored Articles/Columns
- "So you think you're ready to get married?"
Inside Houston Magazine
- “Cause Branding – a strategic giving model for law firms”
LawMarketing Portal
- “Valuable lesson on Internet use taught by pioneering grandma”
Houston Business Journal
- “Needing a new approach to media”
The NonProfit Times
- "Leverage your firm's charity dollars"
Law Practice Management
- "Houston's big fat greek race"
Runner Triathlete News
- "Help is available for those with impaired vision"
Arizona Senior World
Poetry Published In:
- George Washington University Magazine It
- A Muse to Follow
Community Involvement
Outside of his career, Petri has remained very active in the community. He served as the president of the Mesa Symphony Orchestra Board of Directors, vice president of the National Association of Broadcasters for Community Affairs Board, in several leadership capacities for Ad 2 Phoenix, Ad 2 Houston, and National Ad 2, and on the advisory boards of the Arizona Center for the Blind & Visually Impaired and the Hugh O’ Brian Youth Leadership Conference.
Petri has been a guest lecturer at two universities on general marketing issues and ethics in public relations, has volunteered as a state coordinator for Rock The Vote and has mentored at-risk students through after-school programs.
Petri currently is a wish granter and PR/development volunteer for the Make-A-Wish Foundation of the Texas Gulf Coast and is a board member and membership chair for the Public Relations Society of America.
Accreditation/Education
He is one of only 6,000 practitioners Accredited in Public Relations (APR) and received his Bachelor’s Degree in media arts and a minor in sociology from the University of Arizona in Tucson.
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